A survey of US consumers conducted for MasterCard has found strong interest in using mobile phones to make payments. The research found that:
- 62% of Americans who use a mobile phone would be open to using their device to make purchases wherever their errands may take them.
- 63% of 18-34 year-olds would be at ease using mobile phones to make purchases. For those aged 35 or older, however, this drops to 37%.
- More men than women (51% versus 40%) who have a mobile phone would be at ease using it to make purchases.
The survey also found that:
- 54% think that someone’s phone is more telling of their personality than their wallet.
- 62% said they need confirmation their personal information is secure in order to be comfortable making a transaction.
- More women than men (50% versus 36%) feel more exposed without their mobile device than their wallets — to the point where 45% of women, versus 34% of men, would rather have their phones than their wallets surgically attached so they’d always remember them when leaving the home.
Next: Visit the NFCW Expo to find new suppliers and solutions