OPINION: It looks as though the NFC market may be getting set to split into two separate tracks. On the one hand, there will be small-scale but fully standards-compliant pilot trials that carefully test out all the elements of an NFC ecosystem ready for an orderly future expansion.
On the other hand, there will be those who can see a profit to be made in a time when profits are hard to come by and who won’t let the fact their solution doesn’t fully meet international standards or allow for orderly expansion get in their way. And if they are quick enough and innovative enough, they may just catch some of the more established players by surprise…
Sarah Clark, Editor
PS — If you’re in London today, don’t forget to join us for our reader meetup, from 17:45 at the Maze bar in Grosvenor Square. See you there!
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