London-based brand marketing and advertising agency Creative Orchestra has opened Comobi2, a dedicated proximity mobile marketing agency... More
The first 1,000 copies of a The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy, a new book by Gary Schwartz, chairman of the US chapter of the Mobile Entertainment Forum (MEF) and CEO of Impact Mobile, are to ship with NFC stickers on their front covers... More
A test conducted by Home Plus, Korea’s second largest supermarket chain and 95% owned by UK-based grocery giant Tesco, highlights the potential for mobile proximity technologies to transform the way retailers operate... More
British firm Aconite has said it is working to bring contactless payments to South African public transport, to allow commuters to use near field communication (NFC) enabled phones to pay fares... More
News in brief from the NFC world and beyond: MasterCard wins Oyster deal • PayPal nears 100m accounts • Proxama buys Hypertag • Palm tablets to include NFC? • Contactless grows in the UK • NTT Docomo, KT and China Mobile tie up. More
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