Swirl serves ads to shoppers inside stores

Swirl

Proximity marketing specialist Swirl has unveiled an in-store programmatic ad exchange that enables retailers and brands to reach consumers with relevant content and offers on their smartphones while they shop at participating locations... More


Revolution Money founder raises funds for location-based marketing venture

Hangit's Jason Hogg

Jason Hogg, founder and former CEO of Revolution Money and a co-inventor of the technology behind American Express’ Serve and Bluebird services, has raised US$6.2m for Hangit, a location-based messaging platform that, he told NFC World+, aims to give small merchants “the same skills and capabilities a large retailer would have with their marketing platforms.”... More














NFC World

Save 20% on NFCP Summit

London’s NFCP Global Summit, a conference on proximity technologies in payments, retail, transportation and access control to be held on June 4 and 5, is offering NFC World+ readers an exclusive 20% discount on delegate places... More





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