What's New in Payments

Retailer-owned payments venture MCX unveils CurrentC brand

CurrentC

Merchant Customer Exchange (MCX), the mobile payments venture co-owned by US retail chains with collective revenues of more than US$1 trillion annually, has announced that its payments, loyalty and offers platform is to be called CurrentC — and provided the first details of how the service will work when it rolls out to 110,000 merchant locations across the US in 2015... More











What's New in Payments

Paym reaches 1m users

More than one million Brits have now registered for Paym, the mobile payments service operated by the UK’s Payments Council, with just over £6.5m being sent on the platform since its launch in April this year... More



Hillshire sells more sausages with BLE beacons

Hillshire Brands

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those exposed to messaging, a 36% increase in brand awareness and a lift in overall sales, owner Hillshire Brands has revealed... More





GSMA publishes NFC coupon and loyalty technical proposal

GSMA

The GSMA has published Mobile Commerce, NFC Coupons and Loyalty Acceptance, a technical proposal based on open standards that aims to provide “the tools, knowledge and methodology for mobile operators and the wider retail ecosystem to work together to develop a consistent approach to mobile loyalty and couponing”... More