40 news stories.
• Should Tapit be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.
• Should Tapit be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.
Jobseekers in Australia, New Zealand, the US and UK could soon be able to get a head start on new vacancies by tapping their NFC phone against signs, posters and window stickers placed in shopping centres and business locations, thanks to a partnership between NFC and contactless platform provider Tapit and mobile and social recruitment app Workible... More
Jameson Irish Whiskey is distributing 25,000 NFC bottle holders that allow drinkers to enjoy online content and competitions, to promote its links with an Australian comedy festival. More
Shelf banners equipped with NFC tags have been placed in Woolworths supermarkets across Australia to promote food giant Nestle’s new Oats and Strawberries breakfast cereal... More
NFC marketing platform provider Tapit has run two high-profile campaigns with Google in recent weeks... More
Australian telco Telstra has teamed up with Tapit to enable revellers to download a New Year’s Eve app by tapping NFC tags located at 1,100 Telstra phone boxes and on lanyards worn by 1,300 retail staff... More
Google has partnered with NFC specialist Tapit to promote its Google Play Music service using NFC and QR code enabled posters on public transport along the east coast of Australia. More
Video game publisher Activision is using NFC advertising specialist Tapit’s platform to promote its latest blockbuster Call of Duty: Ghosts across Clear Channel’s Australian out-of-home media locations... More
News Corp newspaper The Daily Telegraph is promoting its content using NFC and QR posters placed on the rear of the seats of more than 80 buses in Western Sydney, Australia, enabling commuters to download selected content from the newspaper’s website... More
Visitor information provider The Informed Tourist has installed NFC touchpoints in more than 200 hotels, rental car locations and city information centres in Sydney, enabling visitors to access information and get directions to local attractions with a tap of their NFC phone... More
Coca-Cola is conducting an NFC marketing campaign in one hundred Australian retail stores, with the aim of engaging consumers at the point of sale and driving downloads of its loyalty app... More
Online retailer DIY-Tool.com is to launch a physical “shopping wall” that makes use of NFC tags and QR codes, using a new platform developed by Tokyo-based Aquabit Spirals, NFC vendor Tapit and application development company EC Sites... More
Nike is using Tapit’s NFC platform to offer easy app downloads ahead of Sydney’s biggest running race, City 2 Surf, which takes place on 11 August... More
Cinemagoers in the Australian regions of Victoria and New South Wales won free gifts for interacting through NFC thanks to a promotion run by Nokia and NFC platform provider Tapit... More
Meat & Livestock Australia (MLA) has run an NFC-enabled outdoor advertising campaign in three cities, providing shoppers with different recipes depending on how warm the weather is... More
Hewlett Packard will use Tapit’s NFC platform at 14 seminars across Japan this summer... More
Point-of-purchase design and manufacturing company Creative Instore Solutions (CIS) has partnered with NFC vendor Tapit to embed NFC tags into merchandising displays for FMCG products... More
NFC World’s “Tap-to-Shop: NFC in Retailing” webinar is now available to view online... More
Tap-to-shop: NFC in Retailing, the next event in NFC World’s free educational webinar series, will be held from 14:00 to 15:00 BST on Tuesday 18 June... More
Tim Daly, co-founder of NFC marketing solutions specialist Thinaire, has been added to the list of speakers for NFC World’s upcoming NFC in Retailing webinar... More
The next event in NFC World’s free educational webinar series, to be held from 14:00 to 15:00 BST on Tuesday 18 June, will focus on non-payment uses of NFC in retail. More