Australian telco Telstra has teamed up with Tapit to enable revellers to download a New Year’s Eve app by tapping NFC tags located at 1,100 Telstra phone boxes and on lanyards worn by 1,300 retail staff. Consumers will use the app to connect with family and friends at midnight as well as submit a text message that could end up being projected onto the Sydney Harbour Bridge.

Next: Visit the NFCW Expo to find new suppliers and solutions