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B2B news, analysis and educational resources on the latest trends and technologies in contactless communications, NFC, payments, transit ticketing and beyond

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Malibu

Three news stories mention Malibu

• Should Malibu be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.


NFC World

Malibu rolls out NFC connected bottles in the US

By Liz Morrell • 11 June 2019 • Updated 25 June 2019 • nfcw.com
Malibu bottle and smartphone

Drinks brand Malibu is launching an NFC-based promotion in the US states of Ohio and Texas that enables customers to use NFC tags attached to 300,000 ‘connected bottles’ to win branded goods and access cocktail recipes and other content... More


NFC World

Malibu adds NFC tags to 300,000 bottles for ‘Because Summer’ campaign

By Sarah Clark • 17 July 2018 • nfcw.com
Malibu is using NFC tags on connected bottles

Coconut rum drinks brand Malibu is building on the lessons learned from a 2016 NFC pilot to let customers in the UK and Germany use NFC tags attached to 300,000 bottles to take part in a Malibu Games ‘Because Summer’ experience that lets them win prizes and share ‘summer moments’... More


NFC World

Malibu equips 40,000 bottles with NFC tags for UK pilot

By Rian Boden • 30 August 2016 • nfcw.com

Coconut rum maker Malibu has equipped 40,000 bottles with NFC tags... More


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New in the NFCW Knowledge Centre

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  • Webinar: Introducing ST25Connect from STMicroelectronics
  • How can NFC add value to your brand and enhance the user experience?
  • Webinar: Antelop’s One Digital Card solution
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Latest news

  • Apple staff test Tap to Pay contactless payment acceptance feature for iPhone
  • Mastercard to let consumers make card-free biometric payments in store with their face or palm
  • US ice hockey team Nashville Predators lets fans authenticate limited edition jerseys with NFC
  • Cleveland transit authority joins regional mobile ticketing service
  • Google launches multipurpose digital wallet with support for digital IDs, tickets and payment cards
  • Global QR code transaction values to exceed US$3tn by 2025
  • EMVCo releases draft contactless kernel specification for payment acceptance devices
  • PayPal lets merchants in the UK, Sweden and the Netherlands accept contactless payments on NFC smartphones
  • Morocco launches national digital identity platform 
  • NFC Forum adds certification for NFC wireless charging

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