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Malibu

Three news stories.

• Should Malibu be in the NFCW Expo? Is this your organisation? Find out how to get your NFCW Expo showcase.


NFC World

Malibu rolls out NFC connected bottles in the US

By Liz Morrell • 11 June 2019 • Updated 25 June 2019 • nfcw.com
Malibu bottle and smartphone

Drinks brand Malibu is launching an NFC-based promotion in the US states of Ohio and Texas that enables customers to use NFC tags attached to 300,000 ‘connected bottles’ to win branded goods and access cocktail recipes and other content... More


NFC World

Malibu adds NFC tags to 300,000 bottles for ‘Because Summer’ campaign

By Sarah Clark • 17 July 2018 • Updated 31 January 2023 • nfcw.com
Malibu is using NFC tags on connected bottles

Coconut rum drinks brand Malibu is building on the lessons learned from a 2016 NFC pilot to let customers in the UK and Germany use NFC tags attached to 300,000 bottles to take part in a Malibu Games ‘Because Summer’ experience that lets them win prizes and share ‘summer moments’... More


NFC World

Malibu equips 40,000 bottles with NFC tags for UK pilot

By Rian Boden • 30 August 2016 • nfcw.com

Coconut rum maker Malibu has equipped 40,000 bottles with NFC tags... More


Feed for stories featuring Malibu.

• Find a list of all the companies and other organisations that have been featured in NFCW in our directory.

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NFCW provides news, analysis and educational resources for senior executives and technical specialists looking to build next generation solutions that meet the needs of today's contactless world. Find out more

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New in the NFCW Knowledge Centre

  • NEW SoftPOS case study with Trust Payments and Dejamobile
  • How NFC can help your business become more sustainable
  • The future of contactless payments: EMVCo virtual keynote at Contactless World Congress
  • Introducing Entrust and its Digital Card Solution for banks
  • Introducing Dejamobile, at the forefront of digital payments since 2012

Latest news

  • Bank of England and UK Treasury launch consultation on digital pound
  • Nepal introduces in-store NFC mobile payments
  • Eight in ten drivers in New South Wales now store their driving licence on their smartphone
  • Indian banks begin testing digital rupee for contactless in-store payments
  • Researchers unveil system that enables users to feel touch at a distance
  • ST to host NFC for IoT commissioning webinar
  • Number of credit cards issued via digital platforms to top 320m globally by 2027
  • Researchers develop secure vibration-based authentication for visually impaired users to unlock their mobile device
  • More than half of payments made with First National Bank cards in South Africa are now contactless
  • Dutch rail network begins national rollout of contactless open loop fare payments

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