Readers of “Catch the Sun: Ballooning Across the Globe” will be able to use their NFC phone and the tags embedded throughout the book to access movie clips, download music, share to social media and even add their own content. More
The first 1,000 copies of a The Impulse Economy: Understanding Mobile Shoppers and What Makes Them Buy, a new book by Gary Schwartz, chairman of the US chapter of the Mobile Entertainment Forum (MEF) and CEO of Impact Mobile, are to ship with NFC stickers on their front covers... More
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