NFC World

Invitation to contribute to the NFC World+ Knowledge Centre

NFC World editor Sarah Clark

NFC World+ is introducing a new service in September 2014 that will go beyond the news to provide our readers with in-depth information on the technologies driving the future of commerce. Initial expressions of interest are now invited from readers who would like to share their knowledge and experiences with our 100,000+ monthly visitors. More



Westpac NZ unveils augmented reality banking app

INNOVATION: Westpac News Zealand augmented reality and 3D imaging app means balances, transaction history, spend locations and other information is presented in 3D

Westpac New Zealand is to release a mobile banking app that uses augmented reality and 3D imaging to let customers with an iOS device check their credit and debit card balances, make payments and find their closest bank branch... More









What's New in Payments

Zuckerberg: Facebook is working on payments but it will take time to get it right

Facebook founder Mark Zuckerberg

Facebook is looking into the potential of adding payments capabilities across its business, CEO Mark Zuckerberg has explained during the company’s first earnings call following the hiring of PayPal boss David Marcus to head its messaging business — but the company won’t rush into the market and expects to take several years to fully develop its offering... More



Hillshire sells more sausages with BLE beacons

Hillshire Brands

A national in-store mobile marketing campaign that used Bluetooth Low Energy (BLE) beacons and geofencing technology to drive sales and awareness of American Craft Link Sausages has seen a 20-fold increase in purchase intent by those exposed to messaging, a 36% increase in brand awareness and a lift in overall sales, owner Hillshire Brands has revealed... More


Transit Ticketing Today

London Underground to accept NFC payments

A London Underground tube train passes through a station

Users of mobile network operator EE’s Cash on Tap NFC payments service will be able to use their mobile phone to pay for travel on the London Underground, Docklands Light Railway and London Overground services from 16 September, when Transport for London (TfL) introduces the ability for passengers to pay for travel using contactless cards... More