Six in ten consumers willing to share significant personal data with banks and insurers in exchange for lower pricing — Accenture — “81% of consumers would be willing to share income, location and lifestyle habit data for rapid loan approval, and 76% would do so to receive personalized offers based on their location, such as discounts from a retailer. Half (51%) of consumers want their bank to provide updates on how much money they have until their next pay day, and 57% want savings tips based on their spending habits.”