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Alipay builds travel guide into mobile payments app

Alipay launches in-app guide for Germany’s Oktoberfest — Alizila — “Alipay said Friday it launched an in-app travel guide in Chinese for visitors to Munich’s Oktoberfest celebration and the city’s 211-year-old downtown Viktualienmarkt… The pilot service will offer ‘a wealth of information on the culture and history of both venues,’ including a map, a guide to individual stalls and products, information on German behavioural norms, like how to toast with a glass of beer and advice on when and where it’s OK to take photos. Users can also pay for what they buy through the Alipay app.”