Adidas Football reveals official match ball for the knockout stage of the 2018 Fifa World Cup Russia — Fifa — “The Telstar 18 and Telstar Mechta feature an embedded NFC chip… The chip enables consumers to interact with the ball using a smartphone. Upon interaction, each ball generates a unique identifier, unlocking exclusive content and information for the user. The personalised and location-aware experience displays specific details of each ball and provides access to challenges.”
- Chinese bike hire service to let customers use an NFC digital currency wallet to pay for their ride
- French government to let citizens scan NFC eID cards to access secure online services
- ST white paper explains how brands can use NFC to add value to their products
- Apple to roll out digital driving licences and IDs in eight US states
- Prada to leverage NFC to authenticate fashion products
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