New interactive technology to trace your food from field to fork — Soil Association — “Using three types of labels and identifiers; barcode, QR code and NFC tags, shoppers simply scan or hover their smart phones to find out the unique journey behind their food. This includes information about its origin, ingredients, and any special attributes such as organic, gluten-free, dairy-free etc. Photos of the product’s creation, as well as farmer or producer profiles can be viewed too.”
- Cambridge Consultants combines NFC and machine vision for next generation interactive bar
- American Airlines includes NFC passport reading in mobile app
- Sheep Inc uses NFC tags to let sweater buyers trace their purchase back to the original fleece
- Merivale to let Sydney diners tap table tags to order food and drinks
- Researchers use NFC to power epidermal VR feedback patch