Contactless payment terminals have been placed in cafes and restaurants in London and Oxfordshire to enable consumers to make a 30 pence (US$0.43) donation to the Mary’s Meals charity and help feed hungry schoolchildren in developing countries.
“Lunchbox lets people send meals to hungry schoolchildren while grabbing a bite for themselves,” Earnest says. “All it takes is a tiny tap of a contactless card to make a 30p donation — enough to pay for five school lunches in many developing countries.”
“Current statistics show that 80% of people in the UK already donate to charity regularly, and Earnest’s Lunchbox initiative aims to facilitate spontaneous generosity in a no-pressure environment,” says Mary’s Meals. “By placing the Lunchbox terminal at the point of sale, vendors make it easy for customers to donate.
“Our vision is that every child receives one daily meal in their place of education. Working together, we believe that can be achieved in this world of plenty.”