Google has begun supporting the physical web in its Chrome browser for Android, enabling users to discover web content relevant to their surroundings via Eddystone Bluetooth Low Energy (BLE) beacons — without needing to download a specific app.
“Now, Physical Web developers can reach Chrome for Android users as well, starting with the Beta channel and rolling out more widely soon.”
“When these users walk by a beacon for the first time, they’ll receive a notification allowing them to enable the Physical Web,” Mohan explains. “On future encounters with beacons, users can quickly see a list of nearby URLs by tapping on a non-vibrating notification waiting for them.
“Developers can make their web content discoverable on the Physical Web by configuring an Eddystone-supported beacon to broadcast a URL of their choice with the Eddystone-URL frame type. Now that the Physical Web is tightly integrated into Chrome for Android, a single deployment can deliver contextual information to Chrome users across multiple mobile platforms.”
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