Some 80% of Apple Watch owners that are eligible to use Apple Pay have already done so, research from Wristly has found, with 79% saying they prefer using the mobile payments service on their Apple Watch over their iPhone.
The Apple Watch Insider’s Report, based on the responses of more than 1,000 Apple Watch owners in the US and UK, found:
- 78% are using Apple Pay on their Apple Watch on a weekly basis, 61% are using it occasionally, 14% are using it daily and 4% are using it multiple times a day;
- 86% are now actively looking for Apple Pay branding materials when checking out and, when Apple Pay is available, 81% are continuing to use it to complete their payment;
- 11% of users have configured more than four cards in their Apple Pay setup on their Apple Watch and 69% have set up one or two cards.
How respondents use Apple Pay
- Everyday shopping (81%);
- Everyday services such as paying for a Starbucks (60%);
- Bigger purchases (35%);
- In-app purchases (29%)
- Other purchases (11%).
Recommendations
- 96% agree with the statement that they would like to use Apple Pay on their Apple Watch in more retail locations;
- 95% agree that it’s easy to use;
- 93% agree that it’s fast;
- 91% agree that it’s secure;
- 88% agree that is protects their privacy.
Key concerns
- Bank or card issuer doesn’t support Apple Pay (29%);
- Uncertainty about the stores that accept it (19%);
- User didn’t take the time to set it up (17%);
- Payment needs are being met without it (15%);
- 5% have concerns over its security;
- 5% are unsure about the benefits of the service.
“Our data suggests that Apple Pay on the Watch could eventually reach an adoption rate as high as 95%,” says Wristly founder Bernard Desarnauts.
“Sixty-two per cent of our panelists report a preference for doing business with merchants due at least in part to that store’s decision to support Apple Pay.
“Early in June, we reported that 65% of the members of our panel who had set up Apple Pay were using it on a weekly basis. Fast forward to August and, two months later, a total of 78% of our panel members who have set up Apple Pay are reporting using it at least once in the last week and 14% claiming a daily (or more) usage rate.
“That’s more than a 15% increase and illustrates an incredibly fast pace of usage and adoption.”
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