Identive upgrades Tagtrail NFC platform


Identive has extended the Dynamic Action Bundle rules engine used in its Tagtrail web-based NFC tag platform.

The upgrade allows an unlimited number of actions to be assigned to each tag within a campaign and multiple criteria to be set to determine what content is delivered to each user.

“A tag in a shopping mall could deliver a store’s website URL, information about daily specials or a merchandise coupon, depending upon factors such as who is tapping the tag, time of day, what kind of phone is being used, whether the user is already recognized by Tagtrail, or other rules the campaign owner wishes to incorporate,” says Identive.

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