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Jamiroquai takes NFC on tour

UK jazz funk band Jamiroquai is set to use NFC technology in its upcoming European tour. Concert-goers will be able to tap their NFC phones on smart posters inside arenas to see a video and enter a fan competition. Entertainment agency Media Junction‘s Neil Cartwright explains “NFC is a powerful technology when marketing artists because the process is straightforward and the rewards are instant for fans.”

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