UK jazz funk band Jamiroquai is set to use NFC technology in its upcoming European tour. Concert-goers will be able to tap their NFC phones on smart posters inside arenas to see a video and enter a fan competition. Entertainment agency Media Junction‘s Neil Cartwright explains “NFC is a powerful technology when marketing artists because the process is straightforward and the rewards are instant for fans.”

Next: Visit the NFCW Expo to find new suppliers and access free resources