Avery Dennison enters NFC tag market

Avery Dennison RFID, the world’s largest producer of UHF RFID inlays, has launched a new line of NFC tags.

Avery Dennison RFID

The N-Zone product line comprises an “extensive portfolio” of products designed to support “the proliferation of innovative, high-performance NFC applications across the globe,” says the company.

“NFC is reaching the tipping point,” explains Maggie Bidlingmaier, global director of sales and marketing at Avery Dennison RFID. “NFC-enabled smart phones are rapidly proliferating, and consumers will quickly demand applications that the technology makes possible. Our N-Zone NFC tags were designed specifically to power these rapidly emerging solutions.”

The first products in the N-Zone line use NXP‘s iCode semiconductors. “Combining Avery Dennison’s inlay design expertise and our iCode Mifare, Ultralight, and DESFire line of products to create best-in-class NFC inlays is a natural progression of our strategic relationship,” says Jeff Fonseca, NXP’s NFC global business development director.

“With the worldwide reputation of the Avery Dennison brand in the RFID industry and our strong relationships with provider partners and end users, we intend to play a key role in the success of NFC technology,” Bidlingmaier added.

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