NFC’s fortunes will favour the bold

OPINION: It has become received wisdom in NFC circles that Japan and Korea, where mobile contactless services were successful established by one lead player, are unique and can’t be repeated elsewhere.

Instead, it has been assumed that partnerships and cooperative agreements are the way ahead. But management by committee is rarely a good way to get a new business off the ground and Carl Atsushi Hirano, the driving force behind the launch of Japan’s Osaïfu Keitai service, agrees. One of the players, he says, must take on the risk for NFC to succeed…

Sarah Clark, Editor

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