LeBook, the annually published bible for the creative industries, is using Augmented Print to keep printing costs down whilst enabling contributors to maximise the amount of information about themselves they can provide.

For the 2010 edition, each contributor can place a Microsoft Tag on their page which, when snapped by a reader’s camera phone, takes them to that contributor’s mini site on the LeBook website.

Is there potential here for NFC? Tests using tags rather than 2D barcodes have usually found that tags are easier to read quickly and reliably. But that may not be an advantage with Augmented Print and the cost of adding 2D barcodes to a book, magazine or catalogue is next to zero…

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