Mobilkom Austria customers to use NFC tags to access WAP pages

The mobile operator has put together a combined NFC handset/NFC tag package for customers that uses the tags to access WAP pages, including an option to buy ÖBB rail tickets.

TAG TRIAL: Innovision's tags will point Mobilkom subscribers at WAP pages to buy ringtones, traffic info and rail tickets
TAG TRIAL: Innovision's tags will point Mobilkom subscribers at WAP pages to buy ringtones, traffic info and rail tickets

Mobilkom Austria has launched a new package for customers that includes a Nokia 6212 classic NFC phone and four Topaz NFC tags from Innovision Research & Technology.

Each of the Topaz tags is pre-programmed with a link to a particular WAP page, enabling customers to quickly and easily access a page by simply touching the appropriate tag with their phone.

Using the tags, customers can access ringtones, pictures and animations, traffic information and fuel price updates provided by the Austrian automobile club (ÖAMTC) and sports news provided by Austrian sport channel Laola1.

The fourth tag features the link to a WAP page for purchasing the ÖBB Handy-Tickets currently being tested by Mobilkom Austria, ÖBB and Nokia. Participants in the trial simply place their mobile ticket order by touching the ÖBB Handy-Ticket Topaz tag with their NFC phone to receive an electronic ticket, which will be validated via NFC by the train conductor. The Handy Ticket trial is currently running on two routes around Vienna.

Mobilkom has also been working with the eHealth systems team from the Austrian Research Centers (ARC) on a blood pressure monitoring solution that uses NFC to securely transmit patient data over the air.

Last month, Innovision announced it has signed a contract with a leading global semiconductor corporation for the use of its NFC IP in their system devices. The company expects the contract to generate direct revenues in excess of US$10m over several years from a combination of licence, development and royalty income.

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