NFC World

OTI wins US NFC order

Contactless specialist On Track Innovations has received an order for 30,000 NFC and contactless payment readers from a US-based supplier of technology solutions to the retail petroleum industry... More






NFC World

Tesco: NFC payments are too complex and offer too few benefits

Tesco

“NFC was revolutionary 10 years ago but I think it just might have passed its sell-by date”, the retail giant’s Lyndon Lee told attendees at a mobile payments conference in London this week. “We are developing a digital wallet, focusing on marketing and loyalty aspects, but payment may not enter the wallet.” More


NFC World

Codemasters Japan to promote video game via NFC

CODIES: Using NFC to put game trailers on the shelves in Japan

“We are bringing the traditional, static in-store experience to life with Codemasters,” tag platform provider Tapit’s Niklas Bakos has told NFC World. “We are creating a digital experience to allow customers to interact with the product on a different level.” More





NFC World

NFC tags beat QR codes in Dutch retail pilot

Vic

“We have found that the NFC tags are more popular than the QR codes because they are very simple to use,” upmarket fashion retailer Vic has told NFC World. “It is definitely something we hope to keep in our store going forward into the future; it is our way of connecting our online and offline worlds.” More


NFC World

RR Donnelley adds NFC printing

Global print giant RR Donnelley has introduced support for NFC tags into its range of printed products, including retail displays, product packaging, shipping labels, catalogues and magazines... More


NFC World

Three runs NFC ad campaign on Stockholm subway

“We are still in the early days of NFC in Sweden and we are far from mass market when it comes to smartphone penetration,” technology provider Tapit’s Niklas Bakos told NFC World. “Yet, we are already seeing as much NFC tags as QR codes being used in our recent campaigns. Just imagine when the penetration of smartphones increases in Sweden; the potential for NFC is huge.” More






NFC World

NAB tests NFC payments

National Australia Bank is testing a new service that uses NFC, QR codes, SMS and email to allow customers to make mobile payments in stores as well as to send and receive funds, ITNews reports... More