Mattel adds NFC to Hot Wheels racing cars
Mattel launches new Hot Wheels ‘id’ Smart Track Kit and NFC cars exclusively at Apple Stores — MacRumors — “The new Hot Wheels ID setup includes 51 die-cast cars with NFC tags that are going to be released in six mini collections throughout 2019, with each vehicle to be priced at US$6.99. Each car can be levelled up digitally, with challenges available to break race records.”