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Magnum

Three news stories about Magnum


Tesco puts beacons in 270 London stores

By Rian Boden • 15 June 2015 • nfcw.com

UK supermarket giant Tesco has launched its “biggest trial” of Bluetooth beacon technology to date in partnership with consumer goods company Unilever... More


NFC World

JCDecaux and Kinetic report results of Reading NFC advertising pilot

By Sarah Clark • 28 May 2012 • Updated 29 May 2012 • nfcw.com
NFC posters in Reading

“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More


NFC World

Thirteen major brands sign up for UK NFC advertising campaign

By Sarah Clark • 6 March 2012 • Updated 7 March 2012 • nfcw.com
A poster site in Reading announcing the arrival of NFC advertising

Mercedes, EA Games, Universal, supermarket chain Morrison’s, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More


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  • National QR payments system goes live at Subway stores in Australia
  • Apple staff test Tap to Pay contactless payment acceptance feature for iPhone
  • Mastercard to let consumers make card-free biometric payments in store with their face or palm
  • US ice hockey team Nashville Predators lets fans authenticate limited edition jerseys with NFC
  • Cleveland transit authority joins regional mobile ticketing service
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  • Global QR code transaction values to exceed US$3tn by 2025

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