UK shopping centre runs multi-retailer NFC marketing pilot
![Solihull's Touchwood shopping mall has a multi-retailer NFC-based marketing programme](https://www.nfcw.com/wp-content/uploads/2014/05/touchwood-nfc-shopper-136x136.jpg)
A shopping centre in Solihull, UK is piloting a service that lets shoppers access discounts and promotions from multiple retailers by tapping their phone against NFC-enabled posters displayed in the windows of participating stores... More