JCDecaux and Kinetic report results of Reading NFC advertising pilot
![NFC posters in Reading](https://www.nfcw.com/wp-content/uploads/2012/05/reading-nfc-posters-136x136.jpg)
“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More