Heineken uses BLE beacons to reward Kiwi consumers
![Heineken Live](https://www.nfcw.com/wp-content/uploads/2016/07/heineken200-136x136.jpg)
New Zealanders are being rewarded with experiences such as flights, helicopter rides and VIP event access whenever they are close to Bluetooth Low Energy (BLE) beacons installed in 120 Heineken locations across the country via the beer maker’s Heineken Live mobile app. More