Hyperspace clippings file • NFCW

Posterscope picks Proxama for out-of-home advertising

By Karl Dyer • 2 October 2013 • Updated 5 February 2019

Posterscope, a global out-of-home communications agency that buys more than US$2bn of advertising space annually, is to offer NFC-based advertising campaigns to its clients in 20 countries using Proxama‘s TapPoint platform... More

NFC World

US TV network VH1 tests NFC smart posters

By Sarah Clark • 25 July 2011

“NFC offers advertisers greater opportunities to build ‘hyper-local’ promotional campaigns using media-rich, high quality content through a simple tap of the phone,” says the digital agency behind the project. More

NFC World

X-Men movie to get NFC smart poster campaign in London

By Christopher Brown • 23 May 2011 • Updated 11 June 2011

Smart posters are to be distributed around central London to promote the latest X-Men film, enabling NFC phone users to download an exclusive trailer and connect with the movie’s Facebook page. More

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Three news stories.

Posterscope picks Proxama for out-of-home advertising

US TV network VH1 tests NFC smart posters

X-Men movie to get NFC smart poster campaign in London