Cereal giant Post Foods has used promotional cards equipped with NFC tags and QR codes to enhance engagement with concertgoers at an event in Miami sponsored by its Honey Bunches of Oats breakfast cereal brand... More
Trading card maker Topps is using NFC tags and QR codes to promote its baseball cards at the 2013 MLB All-Star FanFest event, enabling the more than 100,000 attendees to touch or scan giant baseball cards featuring Major League Baseball All-Stars for a chance to win a range of prizes... More
US-based startup Tap For Message is using NFC to add personalised audio and video messages to greeting cards, stickers, hang tags and gift card holders... More
Isis users are being offered a US$100 Amazon gift card if they add a participating credit card to their NFC mobile wallet... More
Transportation technology startup GeoToll is developing a tolling system that automatically takes payment as a vehicle passes a toll gantry, using a combination of NFC, RFID and GPS... More
US Bank has expanded its NFC mobile payment service for iPhone users nationwide following its beta test in Salt Lake City and Portland earlier this year... More
Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see reviews... More
Retail technology provider IQmetrix has added support for Isis NFC payments to its RQ4 retail management system, which supports POS, CRM and inventory management functions as well as HR and accounting... More
FlockTag, a technology startup working to digitise customer rewards for smaller businesses, has raised US$1m in series A funding for its NFC loyalty card and mobile app service... More
Blockbuster movie Star Trek Into Darkness is being promoted at four US airports via displays equipped with NFC marketing specialist Blue Bite’s mTag platform... More
Contactless specialist On Track Innovations has received an order for 30,000 NFC and contactless payment readers from a US-based supplier of technology solutions to the retail petroleum industry... More
Outdoor wear manufacturer JanSport is running an advertising campaign across New York City combining Blue Bite’s mTag NFC platform, San Francisco-based Teak’s signage and out-of-home media buyer Kinetic’s consultancy... More
Taxi ad network Creative Mobile Technologies has agreed a deal with NFC marketing specialist Blue Bite to use its mTag platform for advertising in 5,000 US cabs... More
RFID solutions provider Neology has added NFC to its UHF transponders, used in road toll payment applications, enabling consumers to use a phone-based mobile wallet to pay a toll or top up their account balance without leaving their vehicle... More
Electronic components distributor Avnet is adding NFC and RFID readers, modules and tags made by Identive to its product range... More
POS solution provider Leaf has unveiled a new version of its Android-based LeafPresenter device which includes support for NFC payments as well as EMV, gift cards, and 1D and 2D barcodes... More
US-based technology startup Robokeg has shown an NFC-powered beer pouring machine at a recent New York Tech Meetup event... More
US-based startup BaubleApp has launched an NFC enabled children’s necklace that plays a different audio greeting each day via an NFC phone... More
Sony has announced a new range of Windows 8 laptops that come with NFC... More
BlackBerry Live conference goers will be able to use NFC to check in to sessions, to share contact information with sponsors and to grab links to resources... More