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Mobile payments providers turn to in-app games to drive adoption in India

Payments, food delivery apps launch games to woo users — Economic Times — “Payments apps and food delivery platforms are launching games to increase user base and stickiness… Paytm has found that more than 70% of its users play these games daily… In-app games, such as Zomato Cricket Cup, Swiggy Match Day Mania, Paytm Games and Tez Shots by Google Pay, are just a few examples.”