Japan’s Line Pay throws down gauntlet to Alipay — Nikkei Asian Review — “Line has sought to minimize the hassle for retailers by allowing the retailer to use the service by simply downloading a free app on a smartphone… Retailers can also send messages to individual shoppers later, such as sales promotions. The service can be used free of charge for the next three years… There are also incentives for customers, offering them loyalty points valued at 3% to 5% of every purchase they make with Line Pay.”