Forrester: Mobile shopping stalls as payment hinders growth — Mobile Marketer — “Cumbersome payment methods that require too many keystrokes at checkout are impeding the adoption of commerce on mobile, where conversion rates are about half that of desktop and laptop platforms… The percentage of online US sales made on mobile phones dipped from 43% in 2016 to 36% last year… During that same time, ecommerce grew by 14%.”
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One comment on this article
I use my iPad and IPhone to the exclusion of my PC for e-commerce. I prefer apps to the web. I have not experieinced the difficulties cited here. That said, it is a problem good design can address.
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