NFC World

Eagle Creek lets luggage owners share their stories via NFC

Eagle Creek debuts NFC-connected luggage — Mobile Marketer — “Travellers can see a personalised dashboard that shows all the places they’ve travelled, along [with] a leaderboard that ranks their mileage against the other owners of its line of Caldera luggage. Eagle Creek also provides a lost-and-found feature to help people locate misplaced bags, warranty registration features and detailed product information and videos. Caldera owners also can share information about their trips with their friends, family and followers on major social media platforms.”


What's New in Payments

US consumers are making fewer online purchases on their mobile phones due to ‘cumbersome payment methods’

Forrester: Mobile shopping stalls as payment hinders growth — Mobile Marketer — “Cumbersome payment methods that require too many keystrokes at checkout are impeding the adoption of commerce on mobile, where conversion rates are about half that of desktop and laptop platforms… The percentage of online US sales made on mobile phones dipped from 43% in 2016 to 36% last year… During that same time, ecommerce grew by 14%.”


Feed for stories about Mobile Marketer.