MasterCard reports on ‘selfie pay’ popularity

MasterCard’s Identity Check service, which lets consumers authenticate payments by taking a picture of themselves using their smartphone, has “gone like wildfire in the trials that we’ve done in the Netherlands and the US”, Ann Cairns, the payments network’s president for international markets, has revealed during a keynote at Money20/20 Europe in Copenhagen. “People love taking selfies so they see it as a fun thing rather than ‘Oh my goodness, I’ve got to put my PIN number in, I’ve got to remember by password’.”

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One comment on this article

  1. The facial image is a safe and convenient biometric. It has the advantage that it can be reconciled by machines and also by non-expert human beings. We have been using fingerprints for decades but have only recently discovered that even expert humans have a very high error rate when reconciling them.

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