NFC World

Square COO dismisses NFC

Payments start-up Square‘s Keith Rabois has dismissed NFC as not offering value to retailers, telling delegates at GigaOm’s Mobilize conference this week that he has “never met a single merchant in the US who says ‘I want this NFC thing.'”... More




NFC World

3GTV adds NFC to grocery store shelves

3GTV shelf-edge display

“We see NFC as the ideal technology for enabling new approaches to ‘check-ins’, integrating social media into the physical store, and rethinking how we reward loyalty and encourage discovery and sharing,” says the out-of-home interactive television network. More