Shiny new button may help Visa, Mastercard and AmEx fight PayPal — Bloomberg — “Visa Inc and Mastercard Inc, the world’s largest card networks, told an industry conference they will combine their Visa Checkout and Masterpass payment options into a single button. Spokesmen for American Express Co and Discover Financial Services said their firms also will join the project… The new system will rely on Visa and Mastercard’s token technology.”
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Anything that moves merchants away from accepting credit card numbers in the clear is a plus. Perhaps I do not visit the same places as merchants but I have not seen the other proxies promoted to the same level as PayPal. My guess is that close to fifty percent of online merchants offer a PayPal option while only a tiny fraction offer any of its competitors. Any button is better than none.