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Smartphone users rate security most important app attribute, survey finds

PARTNER NEWS: More than two thirds of smartphone owners use mobile banking apps, while nearly 80% consider security and reliability the most important attributes of a paid app, says a survey by Gemalto which is now available to download from the NFC World Knowledge Centre.

Gemalto“Building trust in mobile apps: The consumer perspective” is a consumer survey of 1,300 adult smartphone users in Brazil, the Netherlands, South Africa, Singapore, the UK and the US.

It examined users’ mobile behaviour and expectations over security, and how these would affect those providing applications and infrastructure for mobile applications and services.

Among its findings are:

  • 60% expect security on their smartphones to be easy and frictionless, with PIN, fingerprint, password or pattern authentication used once to gain access to all apps on a phone;
  • 70% would want to use digital identity documents on their smartphone, such as passport or national ID card, if they knew all apps on their phones were 100% protected;
  • 66% of end users say they would perform more transactions if they knew mobile security was on board with their devices;
  • Most believe app providers are best placed to protect smartphone apps.

“In a world where cyber threats are constantly evolving and consumers have access to an unprecedented number of valuable services through their smartphones, it is important each player is prepared,” the report concludes.

Readers can download this document free of charge from the NFC World Knowledge Centre.

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One comment on this article

  1. Sorry, guys. “Frictionless” security is called “convenience.” Whatever users may say, that is what they really require. They will adopt mobile banking because it is convenient. They will get security because mobiles provide it.

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