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FMCG

Four news stories about FMCG


NFC World

Developers adopt NFC tags to encourage plastic recycling

By Tom Phillips • 6 April 2021 • Updated 6 April 2021 • nfcw.com
NFC tags being used to encourage plastics recycling

Consumers may soon be able to collect rewards at smart recycling points and kerbside collections for recycling plastic bottles and other reusable packaging fitted with NFC labels that uniquely identify each item... More


NFC World

Kraft Heinz promotes cheese slices with tamper resistant NFC tags

By Mike Clark • 18 October 2019 • Updated 18 October 2019 • nfcw.com
Hand holding smartphone next to pack of Kraft Single cheese

PARTNER NEWS: Food giant Kraft Heinz is using tamper resistant NXP NFC tags for an innovative marketing campaign that lets customers tap their NFC phone to a tag incorporated into product packaging for a chance to win a gift card — but only if they have first purchased the product and opened the packet... More


NFC World

NXP and Identiv announce breakthrough in NFC tag pricing

By Sarah Clark • 5 February 2019 • nfcw.com
Identiv's Dry Inlay NXP NTAG210μ NFC tag

PARTNER NEWS: A new NFC tag inlay, jointly developed by NXP and Identiv, is now available to order at an “unrivalled” price of US$0.05 per unit, “enabling a new generation of smart products across a wide range of end markets where NFC may have been previously considered price prohibitive.”... More


NFC World

CIS picks Tapit for NFC merchandising

By Rian Boden • 25 June 2013 • nfcw.com
A Creative point-of-purchase display

Point-of-purchase design and manufacturing company Creative Instore Solutions (CIS) has partnered with NFC vendor Tapit to embed NFC tags into merchandising displays for FMCG products... More


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Latest news

  • Shell lets motorists make hands-free contactless fuel payments at the pump with RFID
  • US Department of Agriculture to trial NFC and QR mobile payments for contactless state benefits
  • Samsung includes NFC, UWB and MST contactless technologies in foldable phones and wearables
  • Apple Pay expands to Malaysia
  • German football club trials NFC scarves that let fans access the stadium and receive special offers
  • Hong Kong Fire Services Department to launch contactless triage cards to improve emergency response management
  • Colombia to let citizens use digital ID for contactless cross-border travel in South America
  • Nike and Rtfkt use NFC to link physical clothing with NFTs
  • More than 34m merchants worldwide to accept contactless payments on NFC smartphones by 2027
  • France lets citizens add a digital version of their health insurance card to their smartphone

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