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FMCG

Three news stories about FMCG


NFC World

Kraft Heinz promotes cheese slices with tamper resistant NFC tags

By Mike Clark • 18 October 2019 • Updated 18 October 2019 • nfcw.com
Hand holding smartphone next to pack of Kraft Single cheese

PARTNER NEWS: Food giant Kraft Heinz is using tamper resistant NXP NFC tags for an innovative marketing campaign that lets customers tap their NFC phone to a tag incorporated into product packaging for a chance to win a gift card — but only if they have first purchased the product and opened the packet... More


NFC World

NXP and Identiv announce breakthrough in NFC tag pricing

By Sarah Clark • 5 February 2019 • nfcw.com
Identiv's Dry Inlay NXP NTAG210μ NFC tag

PARTNER NEWS: A new NFC tag inlay, jointly developed by NXP and Identiv, is now available to order at an “unrivalled” price of US$0.05 per unit, “enabling a new generation of smart products across a wide range of end markets where NFC may have been previously considered price prohibitive.”... More


NFC World

CIS picks Tapit for NFC merchandising

By Rian Boden • 25 June 2013 • nfcw.com
A Creative point-of-purchase display

Point-of-purchase design and manufacturing company Creative Instore Solutions (CIS) has partnered with NFC vendor Tapit to embed NFC tags into merchandising displays for FMCG products... More


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