RMG Networks clippings file • NFCW

Blue Bite reports results of US NFC marketing campaign

By Sarah Clark • 1 February 2012 • Updated 7 February 2012

A campaign for travel app HotelTonight, which combined promotional videos shown on digital screens with the ability to download the app via NFC, QR code, Bluetooth or WiFi, saw a small but promising number of interactions via NFC, says the mobile marketing platform provider. More

NFC World

NFC-enabled advertising network plans IPO

By Sarah Clark • 24 June 2011

Out-of-house (OOH) media company RMG Networks, which unveiled an NFC-enabled advertising network in April, is in talks with banks about an initial public offering (IPO) to raise more than US$250m, Bloomberg reports:... More

NFC World

Hotels.com and New York Times back NFC advertising venture

By Christopher Brown • 28 April 2011 • Updated 28 April 2011

San Francisco will be the testbed for Reach Media Group and Blue Bite’s new mTag NFC service, which will deliver location-specific information and offers to consumers. More

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Three news stories.

Blue Bite reports results of US NFC marketing campaign

NFC-enabled advertising network plans IPO

Hotels.com and New York Times back NFC advertising venture