Trust in Apple as a mobile wallet brand increases in the UK
Trust in Apple as a mobile wallet provider has increased to 25% among UK consumers, nearing the 27% trust shown for MasterCard, market researcher Marketing Sciences reveals... More
Marketing Sciences
Two thirds of UK smartphone owners open to the idea of mobile wallets
Two thirds of UK smartphone owners are open to the idea of using a mobile wallet, according to a survey conducted by Marketing Sciences — but most consumers want to use a mobile wallet to collect loyalty points and offers rather than for making payments... More
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