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B2B news, analysis and educational resources on the latest trends and technologies in contactless communications, NFC, payments, transit ticketing and beyond

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Marketing Sciences

Two news stories mention Marketing Sciences


What's New in Payments

Trust in Apple as a mobile wallet brand increases in the UK

By Rian Boden • 25 February 2016 • nfcw.com

Trust in Apple as a mobile wallet provider has increased to 25% among UK consumers, nearing the 27% trust shown for MasterCard, market researcher Marketing Sciences reveals... More


What's New in Payments

Two thirds of UK smartphone owners open to the idea of mobile wallets

By Rian Boden • 10 July 2014 • Updated 6 February 2019 • nfcw.com

Two thirds of UK smartphone owners are open to the idea of using a mobile wallet, according to a survey conducted by Marketing Sciences — but most consumers want to use a mobile wallet to collect loyalty points and offers rather than for making payments... More


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  • National QR payments system goes live at Subway stores in Australia

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