Mobile wallet providers ‘failing to realise full potential of loyalty programs’

Amdocs and Ovum report “The Impact of Loyalty on Mobile Financial Services and Payments”

Mobile financial service providers are failing to fully realise the potential of loyalty programs to drive revenue growth, a survey by customer experience solutions provider Amdocs and consultancy firm Ovum says, while those who employ loyalty programs are “better placed” to increase usage and adoption of their mobile wallet service... More