Softcard picks Muppet mascot for online advertising campaign
![Softcard's Tappy puppet](https://www.nfcw.com/wp-content/uploads/2014/11/softcard-tappy-muppet-136x136.jpg)
US carrier mobile payments venture Softcard has unveiled Tappy, a mascot designed by the company behind The Muppets that will be used initially in an online advertising blitz reported to be valued at US$1.5m. More