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Nick Mawditt

Two news stories about Nick Mawditt


NFC World

JCDecaux and Kinetic report results of Reading NFC advertising pilot

By Sarah Clark • 28 May 2012 • Updated 29 May 2012 • nfcw.com
NFC posters in Reading

“The brands that elicited the most positive interactions did so through a combination of relevance, dynamic content and a strong call-to-action,” according to an analysis of the largest NFC out-of-home advertising trial to date. More


NFC World

Thirteen major brands sign up for UK NFC advertising campaign

By Sarah Clark • 6 March 2012 • Updated 7 March 2012 • nfcw.com
A poster site in Reading announcing the arrival of NFC advertising

Mercedes, EA Games, Universal, supermarket chain Morrison’s, fashion retailer H&M and a number of Unilever brands are amongst thirteen participants in a major new NFC outdoor advertising service which is now live at 325 locations around the town of Reading, UK. More


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