Eye picks Zappit for NFC advertising in US malls
Mall media operator Eye has announced a partnership with NFC specialist Zappit to power the next generation of its Amplify mobile advertising platform... More
Eye Amplify
Eye to create world’s largest NFC out-of-home advertising network
The Sydney-based media owner is to equip all its 8,300 out-of-home media sites in Australia, New Zealand, the US and the UK to support NFC, QR, SMS and augmented reality campaigns. More
