Caitriona Murphy news • NFCW

Malibu rolls out NFC connected bottles in the US

By Liz Morrell • 11 June 2019 • Updated 25 June 2019

Drinks brand Malibu is launching an NFC-based promotion in the US states of Ohio and Texas that enables customers to use NFC tags attached to 300,000 ‘connected bottles’ to win branded goods and access cocktail recipes and other content... More

NFC World

Malibu adds NFC tags to 300,000 bottles for ‘Because Summer’ campaign

By Sarah Clark • 17 July 2018

Malibu is using NFC tags on connected bottles

Coconut rum drinks brand Malibu is building on the lessons learned from a 2016 NFC pilot to let customers in the UK and Germany use NFC tags attached to 300,000 bottles to take part in a Malibu Games ‘Because Summer’ experience that lets them win prizes and share ‘summer moments’... More

NFCW

B2B news, analysis and educational resources on the latest trends and technologies in payments, transit ticketing, near field communication (NFC) and contactless, and beyond

Caitriona Murphy

Two news stories about Caitriona Murphy

Malibu rolls out NFC connected bottles in the US

Malibu adds NFC tags to 300,000 bottles for ‘Because Summer’ campaign