PARTNER NEWS: Prepaid card processor Tutuka has begun the implementation of digital payment solutions provider Proxama’s Digital Enablement Platform (DEP) for a fully independent cloud-based payment (CBP) solution in the Middle East, Asia and Africa... More
PARTNER NEWS: Commuters across London can now access real-time transport updates and contextually relevant advertising on their mobile phones through MyStop, a physical web service launched by mobile commerce provider Proxama with the support of Google and in partnership with out-of-home advertising provider Exterion Media. More
Ralph Lauren has taken over a 15-window display at luxury retail store Harrods in London to promote the launch of its new Polo Ralph Lauren collection using NFC and QR code stickers provided by proximity commerce specialist Proxama... More
Proximity commerce specialist Proxama has partnered with the Association of Town and City Management (ATCM) and Norwich Business Improvement District (BID) to run a shopper marketing pilot in the UK city of Norwich... More
Games publisher Ubisoft is promoting its latest title with a ‘tap to play’ competition in UK video game stores... More
NFC specialist Proxama has partnered with security provider Cryptomathic to launch EMV Tokenised Transaction (EMV-TT), a mobile contactless payments solution that leverages host card emulation (HCE) technology... More
UK retail chain Argos is conducting an NFC pilot in 40 of its stores, enabling shoppers to tap their NFC smartphones to engage with store staff wearing NFC-enabled lanyards and have the latest offers sent to their device... More
Global out-of-home advertising provider CBS Outdoor has selected Proxama’s TapPoint platform to add NFC capabilities to its outdoor media estate... More
Posterscope, a global out-of-home communications agency that buys more than US$2bn of advertising space annually, is to offer NFC-based advertising campaigns to its clients in 20 countries using Proxama‘s TapPoint platform... More
The Westfield London shopping centre is giving shoppers the opportunity to access and download content, enter competitions and win prizes by tapping their NFC smartphones against digital pods supplied by outdoor media company CBS Outdoor UK... More
Guinness has installed 11,442 drink dispensers equipped with NFC functionality in pubs and bars across the UK, as well as 2,800 in Ireland. Plans call for a further 53,000 founts in the UK and 12,155 in Ireland to get NFC by 2015. More
Interactive sign maker Signbox has chosen Proxama‘s TapPoint platform to deliver smart poster campaigns using its Enlighten NFC displays... More