Cross country ski maker Madshus is to incorporate NFC chips into its 2014/15 Redline and Champion range skis, enabling retailers to select the ideal set of skis for customers more quickly... More
Madshus adds NFC to skis
Sport
Bluenio proposes connected card
Startup Bluenio is raising funds on Kickstarter for a connected NFC card that links with the owner’s smartphone via Bluetooth 4.0 to enable a wide range of functions including two factor authentication, mobile keys and fitness tracking... More
Runners track scores with NFC
NFC has been used by competitors in the interactive i-Love to Run event, held at Singapore’s Jurong Point Shopping Mall, to retrieve picture clues and pick up game points... More
America’s Cup fans get access to commentary via NFC
Spectators at sailing’s prestigious America’s Cup are being immersed in the action this week thanks to Livecard kit, a multi-channel receiver authenticated by an NFC card that gives access to live conversations from crew members on-board a yacht, expert commentaries and sound effects from the boats... More
Birdie brings NFC to golf ball markers
A US-based startup has added NFC to golf ball markers, allowing tournament organisers to pre-load lunch and drinks credits or golf buggy access rights before a game tees off... More
Nike promotes running app via NFC
Nike is using Tapit’s NFC platform to offer easy app downloads ahead of Sydney’s biggest running race, City 2 Surf, which takes place on 11 August... More
World Swimming Champs use NFC
The World Swimming Championships, currently taking place in Barcelona, is using Connecthings’ AdTag platform to promote the event and make information available to spectators... More
Topps promotes baseball cards with NFC
Trading card maker Topps is using NFC tags and QR codes to promote its baseball cards at the 2013 MLB All-Star FanFest event, enabling the more than 100,000 attendees to touch or scan giant baseball cards featuring Major League Baseball All-Stars for a chance to win a range of prizes... More
Adidas adds NFC to running shoes
Sporting goods giant Adidas is adding a “lace jewel” with an embedded NFC chip to its Boost running shoes, enabling shoppers with an NFC phone to tap it for detailed product information and to see reviews... More
Bike Identificator debuts NFC and RFID tracking service
A anti-theft service for bicycles has been introduced by Italian firm Bike Identificator... More
Game Golf launches wearable NFC to help golfers’ game
“Existing golf technologies only provide technology that helps on the course, but we provide the complete package, giving you everything you need to improve your game and compete before, during and after you take to the course,” says CEO John McGuire. More
Capify debuts NFC baseball caps
“A cap is much more than a functional thing you wear on your head,” says Capify. “It is an extension of you and your personality.” More
Rogers and CIBC switch on NFC payments in Canada
Canadian athlete Simon Whitfield has completed Canada’s first NFC transaction, at a Tim Hortons coffee shop, and customers of the bank and mobile network operator can now order an NFC-enabled Rogers SIM ahead of the full commercial launch of the new mobile payments service on 16 November. More
Orange tests NFC ticketing at Stade de France
Mobile network operator Orange has conducted an NFC trial at the Stade de France, the country’s national stadium... More
ScholarChip brings NFC to Philadelphia schools
The student ID card provider has partnered with the School District of Philadelphia and ACS to combine NFC phones, contactless student ID cards and transportation passes with the aim of cutting costs, creating a safer and more efficient student transit service and providing parents and staff with accurate student location information. More
NFC news in brief • 18 April 2011
News in brief from the NFC world and beyond: NFC football shirts • EMVCo’s new specs • Contactless business cards • Expo visitors win with NFC • One in five smartphones to have NFC by 2014 • Smartphone users ‘uninterested in location-based services’ • Visa’s Australian NFC trial ends • and more… More