Mastercard unveils ‘sonic brand’
Mastercard has introduced a ‘sonic brand identity’, a suite of sounds based around a melody that can be used in many different contexts to remind consumers they are dealing with the payments network... More
Sound
Visa to use audio chirp to boost its digital brand awareness
Visa has developed a custom two-note ‘chirp’, vibration and screen animation that can be triggered whenever a Visa payment is made on a digital device, Bloomberg reports... More
Amazon to pilot sound-based payments for cash on delivery service in India
Amazon backs Indian startup to replace cash with contactless payments — Bloomberg — “Amazon.com Inc wants to pilot contactless payments to boost the adoption of its payment processing service, Amazon Pay, for offline transactions in India, two people privy to the development told BloombergQuint… Amazon is looking to roll out contactless payments in the next two to three months, one of the persons quoted above said. It may start with offering the service for its Prime subscription members.”
Google reports 7.5m users of its Tez audio QR mobile payments app
Edited transcript of Alphabet earnings conference call — Yahoo Finance — “To help millions of people, we are building products specifically designed for local markets in Asia. In India last month, we launched Tez, a mobile payments and commerce app that already has more than 7.5 million users who have made more than 30m transactions. I’m really excited about the potential this brings for India’s mostly cash-based economy.”
SocGen picks sound-based payments for mobile banking in Africa
Société Générale launches Yup, a new alternative to the traditional banking model in Africa — Société Générale — “Based on an agency banking model, ie a network of third-party agents with whom the bank has formed partnerships (service stations, distribution trade, etc), Yup is accessible via an expanded network of distributors equipped with adapted terminals and, of course, via the mobile banking app of Société Générale’s different banks throughout Africa.”
Google adopts sound-based payments for Indian mobile wallet
Introducing Tez, a mobile payments and commerce app from Google — Google — “Cash Mode is built using our proprietary AQR (Audio QR) technology, which is similar to QR codes but more convenient and more secure. And unlike NFC, it works on almost any smartphone in India, whether Android or iOS.”
Indian bank offers sound-based contactless payments
India’s Yes Bank is to integrate ToneTag’s sound-based contactless payments system into its Yes Pay mobile wallet, The Economic Times reports... More
